OBJECTIVE_

To develop a visual communication solution to

a communication problem found on the streets;

to transform the message from ordinary to extraordinary. To design a visual solution that works together as a cohesive system.

SOLUTION_

I developed a creative brief, and an annotated visual system that served as guidelines to design and deliver a booklet, an app and a serie of posters to promote an event organized by Rethink Waste. The idea is to educate people in the local community about the proper ways to recycle.